REACH Kidney Care website
I designed and built this site for the REACH Kidney Care pre-dialysis organization. A spin-off of my employer, Dialysis Clinic Inc, the site needed to be up and running in a matter of weeks, which I was able to deliver. It can be found at http://www.reachkidneycare.org.
REACH Kidney Care Brand Guidelines
I was tasked to build Brand Guidelines that could be implemented throughout the company, using the aesthetics I established for REACH’s online presence. This was used for the website, the REACH app, and several marketing items. You can view that document here.
Darwin EHR Brand Guidelines
I was also asked to build out a style guide and a visual identity for Darwin EHR, the electronic health records for Dialysis Clinic Inc. This visual identity was used in various applications throughout the company, and adhered to WCAG AA compliance. It included a dark mode and was used by hundreds of staff members within the company.
Daily Notifications Newsletters and Alerts
I designed, coded, and maintained three daily email notifications that were sent to hundreds of DCI staff members every weekday, alerting them to the statuses of patients that would be visiting their clinics within the next few days and weeks ahead. It was tweaked and upgraded a few times as we heard feedback from the care staff on how best to optimize these newsletters.
Thunder Valley Casino and Resort website
I designed the web presence of the Thunder Valley Casino and Resort as a Senior Art Director at RPM Advertising. While working under a Creative Director, I was tasked with translating Thunder Valley’s print aesthetic into an online experience. This included featuring Thunder Valley’s various amenities and dynamic messaging (like specific campaigns) that could be easily updated and maintained both by the client and by us, their advertising vendor.
Thunder Valley, Hollywood Casino, various online campaigns
I designed and coded the HTML5 templates that we used for the digital advertising for 18 different casino properties. This was as an Art Director at RPM advertising, where I led a team of 4 designers, maintaining the online marketing presence of several franchises, entertainment venues, and casino locations.
Thunder Valley, Hollywood Casino, various email campaigns
I designed and coded many personalized email campaigns that were sent to various tiers of casino customers. These changed frequently, depending on the marketing campaign of each property, while still maintaining the brand identity of each franchise or location.
RPM Advertising website
I designed, developed, and maintained RPM Advertising’s online presence, both on their website and social media channels. This involved formatting and publishing press releases, news from the staff, new client work, and publishing it across various platforms.